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Research papers

The quest for an Internet currency

This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Hélène Haering, Luc-André Cormier
June 20, 2003
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Citation

Haering and Cormier (2003a, June 20). The quest for an Internet currency. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-quest-for-an-internet-currency